{"title":"Fubuki","description":null,"products":[{"product_id":"zimowe-buty-fubuki-niseko-3-0-high-fubuki-niseko-high-black","title":"Fubuki Niseko 3.0 High","description":"\u003cp\u003e The Niseko 3.0 is an incredibly warm, incredibly durable, and incredibly lightweight snow boot that will make you question everything you've ever worn (in winter).\u003c\/p\u003e \u003cp\u003eA durable EVA outer shell paired with a soft wool-blend lining makes these boots unrivaled in both comfort and insulation. Design-wise, the boots are inspired by traditional northern Japanese fishing\/road shoes. 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With global recognition from both professionals and amateurs in the winter sports industry, it's often surprising that the company is still run by its founders, Kalle Norman and Christofer Ljunggren.\u003c\/p\u003e\n\u003cp\u003e And no, it's not run solely by those two. The 26-year-old (at the time of writing) Swedish childhood friend handles everything from new product design, partnership management, accounting, marketing, customer service, and… you get the idea.\u003c\/p\u003e \u003cp\u003eBefore Kalle started stacking pallets of boots in his student apartment, he went skiing in one of the snowiest places on Earth: Hokkaido, Japan. In fact, the Japanese language uses over 100 words to describe snow. 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With global recognition from both professionals and amateurs in the winter sports industry, it's often surprising that the company is still run by its founders, Kalle Norman and Christofer Ljunggren.\u003c\/p\u003e\n\u003cp\u003e And no, it's not run solely by those two. The 26-year-old (at the time of writing) Swedish childhood friend handles everything from new product design, partnership management, accounting, marketing, customer service, and… you get the idea.\u003c\/p\u003e \u003cp\u003eBefore Kalle started stacking pallets of boots in his student apartment, he went skiing in one of the snowiest places on Earth: Hokkaido, Japan. In fact, the Japanese language uses over 100 words to describe snow. 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Design-wise, the boots are inspired by traditional northern Japanese fishing\/road shoes. In other words, while some wear them year-round, these boots were built with harsh, snowy conditions in mind.\u003c\/p\u003e\n\u003cp\u003e \u003cspan style=\"font-weight: 700; text-decoration-line: underline;\"\u003eIF YOU ARE USUALLY BETWEEN TWO SIZES, CHOOSE THE SMALLER SIZE.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e \u003cp\u003eEach pair of Niseko 3.0 has a double-layer, removable insole.\u003c\/p\u003e\n\u003cp\u003e Sizes: UNISEX\u003c\/p\u003e\n\u003cp\u003e 100% waterproof\u003c\/p\u003e\n\u003cp\u003e Rubber sole with tread\u003c\/p\u003e\n\u003cp\u003e Shock-absorbing heel\u003c\/p\u003e\n\u003cp\u003e FUBUKI – BRAND HISTORY\u003c\/p\u003e\n\u003cp\u003e FUBUKI™ was founded in Niseko, Japan, by Swedes and has been developed by an international community of snow enthusiasts. 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In terms of design, the boots are inspired by traditional northern Japanese fishing\/road boots. In other words, although some people wear them all year round, these boots were created for harsh, snowy weather conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: bold; text-decoration-line: underline;\"\u003eIF YOU ARE USUALLY BETWEEN TWO SIZES, CHOOSE THE SMALLER ONE.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEvery pair of Niseko 3.0 boots comes with a removable two-layer insole.\u003c\/p\u003e\n\u003cp\u003eSizes: UNISEX\u003c\/p\u003e\n\u003cp\u003e100% waterproof\u003c\/p\u003e\n\u003cp\u003eRubber sole with tread\u003c\/p\u003e\n\u003cp\u003eCushioned heel\u003c\/p\u003e\n\u003cp\u003eFUBUKI – BRAND STORY\u003c\/p\u003e\n\u003cp\u003eFUBUKI™ was founded in Niseko, Japan, by Swedes, and is developed by an international community of snow lovers. 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With global recognition from both professionals and amateurs in the winter sports industry, it's often surprising that the company is still run by its founders, Kalle Norman and Christofer Ljunggren.\u003c\/p\u003e\n\u003cp\u003e And no, it's not run solely by those two. The 26-year-old (at the time of writing) Swedish childhood friend handles everything from new product design, partnership management, accounting, marketing, customer service, and… you get the idea.\u003c\/p\u003e \u003cp\u003eBefore Kalle started stacking pallets of boots in his student apartment, he went skiing in one of the snowiest places on Earth: Hokkaido, Japan. In fact, the Japanese language uses over 100 words to describe snow. 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